About Us

Smartly in a nutshell...

⚡️ Our experienced team are passionate about Renewable Energy and Electric Vehicles.

⚡️ Our mission is to help customers learn all about Electric Vehicles and Solar Power and ensure they buy the most suitable products for their needs.

⚡️ We make sure all our products are the best of the best and we only source them from Europe to reduce our carbon footprint.

⚡️ We are a sustainable business proudly certified as Carbon Neutral 🌱

Read more below...

The Future is Electric

In the UK, options are limited for smart, quality, inexpensive and good-looking EV chargers, e-bikes, e-scooters and solar tiles/panels.

In 2021, two experienced chartered engineers founded Smartly, a UK Family Business with a mission to supply premium but affordable products for domestic and commercial use.

Smartly has a no compromise approach to supplying reliable and long-lasting products which perform well, and look great (after all, they are often positioned right outside your house). Using over 30 years of combined experience in renewable energy, power, and design, we have already grown Smartly to be the trusted online retailer of premium EV chargers, e-bikes, e-scooters and solar tiles and panels in the UK.

Our Mission

Our mission is to lead from the front in EV Charging, Solar Tiles and E-Bike/E-Scooter markets in the UK. We are a driven and dynamic business, and passionate about ensuring our products are the highest quality and at the forefront of smart eco-friendly technology.

Buying with Smartly

We supply directly to consumers or businesses, with free and fast postage on all orders, and provide top-class UK-based customer service, installation and aftersales support.

We can help with each step of the purchasing process, whether it is for home or business. For EV Charging, we have charger and cable selection guides, and our Vehicle Selector Tool helps you narrow down which products are compatible with your EV/PHEV. We offer honest impartial advice, no matter the knowledge level of the customer and are happy to advise on the recommended installer in your area.

To guarantee quality and reliability, we manufacture our Smartly Charging Cables in the UK, and we have specifically partnered with only the top UK and European charge point manufacturers. We have also partnere with Swiss Solar manufacturer Megasol to provide the UK domestic and commercial market with their phenomenal range of Solar Roof Tiles.

We only select products that we’ve approved and are proud of. We are constantly researching the latest technology, and we regularly update our product catalogue to bring you the most current and exciting products. All our products are backed by the full manufacturer warranty, and we offer a 14-day return policy.

To go one step further, we are proud that our Smartly Charging Cables are emblazoned with the official ‘Made in Britain’ logo. Made in Britain brings together the British manufacturing community, united with the use of their registered mark. The mark can only be used by members of Made in Britain that meets specific criteria, and guarantees the member is a British manufacturer. We are very happy to show the Made in Britain mark on our cables and website, as it highlights that we manufacture to an excellent quality, and we guarantee reliability.


Smartly is an ethical, eco-friendly company, driving change in the automotive industry. We believe in reducing our environmental impact and aiming for zero emissions. Manufacturing our cables in the UK and only partnering with brands in Europe means we minimise our carbon footprint and can ensure our products are manufactured under socially responsible working conditions. We believe it is counterintuitive to promote clean energy and zero emissions, then source our products from distant countries, which require a huge amount of fuel to ship them to the UK.

We are very proud to be officially certified as a Carbon Neutral Business. We believe it is a massive step towards a sustainable future. We offset all our emissions and plant 30 trees per month through Carbon Neutral Britain. Please read more information and view our certification here.

We also take it one step further to improve our sustainability with our One Tree Planted partnership, where we plant an additional tree for every order received. Find more information here.

🌱 Sustainability Mission

Increased Greenhouse Gas (CO²e) emissions in the atmosphere are the biggest cause of Global Warming on our Planet. By offsetting our Carbon Footprint with our Carbon Neutral Britain and One Tree Planted partnerships, we can have a lasting impact on Climate Change for generations to come. In addition to protecting the climate, every project also supports local communities with sustainable development - such as providing safe drinking water, improving health, and creating local jobs, as well as having a positive impact on wildlife, ecology, and biodiversity.

Our Carbon Neutral Britain and One Tree Planted partnerships are an integral part of our business model and key to our commitment to sustainability. We encourage other companies to join initiatives to improve their sustainability and lower their environmental impact.

Company Information

www.smartlycharging.com and Smartly are trading names of Wolf Lion Group Ltd, a limited company registered in Scotland under company number SC720971.

Our registered office address is 126 Drymen Road, Bearsden, Glasgow, Scotland, G61 3RB.  Our VAT number is 403223160.

Smartly can be found on the FCA register under Firm Registration Number: 977797. Smartly is an Introducer Appointed Representative (‘IAR’) of Switcha Limited (trading as Kandoo), which is authorised and regulated by the Financial Conduct Authority, Firm Registration Number: 828963 for Credit Broking and Insurance Distribution.

More information can be found in our Terms & Conditions.

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